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Oz Dean


CREATIVE DIRECTOR

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Oz Dean


CREATIVE DIRECTOR

 

Some people can’t help but create. And invent. And inspire.

And build. Design. Code. Conceive. Collaborate. Lead.

Sydney-based creative director, Oz Dean, is one of them.

With nearly 20 years’ experience in digital, social, design and advertising agencies across Europe, Asia and Australia, Oz thrives in the space where art meets copy and code. He’s channel agnostic, idea savvy and pushes creative technology further, seeking to bring out the best in those around him.

And then there are the art exhibitions in Paris, Tokyo, New York and London, the designer toys and the globally recognised moniker, forcefeed:swede, but you can ask him about that another time.

The work, however, speaks for itself…

 
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Career Highlights


Launching Netflix in AU and NZ after successfully winning the business.

Launching Airbnb in APAC following the business win that

ultimately led to the global account for TBWA.

Winning Campaign Asia Agency of the Year SG in 2012 & 13.

Selling condoms to Singaporeans without advertising them (it’s illegal).

Partnering with Virgin, enabling sickbags as a canvas on their global fleet.

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Career Highlights


Launching Netflix in AU and NZ after successfully winning the business.

Launching Airbnb in APAC following the business win that

ultimately led to the global account for TBWA.

Winning Campaign Asia Agency of the Year SG in 2012 & 13.

Selling condoms to Singaporeans without advertising them (it’s illegal).

Partnering with Virgin, enabling sickbags as a canvas on their global fleet.

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Awards & Recognition


37 International, regional & local awards.

Campaign Asia Agency of the Year 2012 & 2013.

Marketing Magazine Asia Agency of the year 2012.

An FWA Mobile of the Day.

Judged New York Festivals, Digital Asia Festival, Adfest & The AMYs.

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Awards & Recognition


37 International, regional & local awards.

Campaign Asia Agency of the Year 2012 & 2013.

Marketing Magazine Asia Agency of the year 2012.

An FWA Mobile of the Day.

Judged New York Festivals, Digital Asia Festival, Adfest & The AMYs.

New Business Wins

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Netflix - Launch


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Netflix - Launch


Tonight’s a real turning point.
Now that Netflix is here. It’s never gonna be the same. It’s a whole new era.
— Ben Mendlesohn | Bloodline

I’ve never seen anything like it where there’s no good internet [streaming] services for five years and then three, boom
— Reed Hastings | Netflix CEO


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Heineken - The Negotiation


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Heineken - The Negotiation



As a client, if you are working with him, do not forget to ask for the hidden ideas in the back pocket. Our award winning idea came from here. You will be amazed at how far Oz & his team will challenge your brief. Be open-minded, forget about what you wrote and hear his counter proposal.
— Asawin Rojmethatawee | Heineken Asia
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Roadshow Films - Mod Max


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Roadshow Films - Mod Max





The Mod Max build has been one of the most successful series we’ve ever done. We’ve had hundreds of thousands of people from all over the world hanging out each week for the next instalment, adding comments, making memes and sharing the videos. The whole thing has been incredible.
— Moog | The Mighty Car Mods


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Okamoto - Freedom Project


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Okamoto - Freedom Project



You know you’re doing something right when you’ve been knocked back from advertising in FHM but they choose to feature you in the magazine anyway. In two editions!
— Gary Steele | ECD TBWA Singapore


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adidas - #leaveyourmark


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adidas - #leaveyourmark



I want to be remembered as someone that had a go. Tried his hardest. Gave his best. But also made mistakes. And as a result of those mistakes became a better sportsman. But not just a sportsman, a better person as well.
— Sonny Bill Williams | The All Blacks


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Explore More


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Explore More


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Testimonials


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Testimonials


Oz was an integral part of the social launch of Netflix in Australia and New Zealand. He's a creative who enjoys pushing boundaries while keeping business objectives in sight. His passionate and outgoing personality facilitated lively and productive debates around pre and post-launch campaigns. 

Gabriel Rodriguez-Nava | Director of Social Media Americas, Netflix

 

Oz is the passionate agent provocateur of the agency - always challenging work to make them work harder, sharper, punchier. A great storyteller at heart, Oz artfully combines copy and technology to ignite powerful brand narratives; those that touch the heart. A wonderful talent to have given today's heady world of social media, inundated with truckloads of meaningless media stunts and a trash heap of expired social media experiments. On Airbnb, we sparked surprising stories to help Asia open up to a new way of travelling. It was a joy working with Oz. Would love to do it again.

Siyuan Aw | Planning Director, BBH Shanghai

 

I would not hesitate in recommending Oz. He was always personable yet professional to deal with as well as being very prompt and respectful of tight deadlines. He bought great creative ideas to the table that suited both our brand guidelines and budget. Oz delivered a very high standard of work that took Sydney Festival's digital marketing campaign to the next level and I look forward to working with him again in the future.

Michelle O Brien | Digital Marketing Manager, Sydney Festival

With Oz it is simple. He's the real thing when it comes to all things digital. From concepts to making the work sing, he's got the lot. He was great to work with and everyone in the agency was of the same opinion. They say you should always surround yourself with the most talented people you can find as it makes you look good. This is certainly true of Oz.

John Kane | Creative Partner, Happy Soldiers

 

During my past five years  at Host, Three Drunk Monkeys and their peers, Oz has always been the first I've contacted when there's a resource needed. Astute, connected with the latest digital & art workings, great breadth of skills, really fast, top work ethic, damn nice person. He'll remain top of my list as long as I'm in the biz.

James Koefoed | Online Producer, Disney

 

I have always been lucky to find myself amongst very talented people of our industry. Oz is one of them. 

He is a creative thinker, understands great design, sure as hell knows his digital, but most of all; he is a true people person. He's one of those guys who you could always grab to discuss an epiphany. Great for creatives. Whether you had a genius one or just a brain fart, his enthusiasm makes you passionate about your job. Oz's friendly optimism allows his creatives rare freedom to grow, discover their strengths and own their ideas. 

And it works; together we won international awards and pitches. If I am lucky enough, our paths will cross again.

Justin Leung | Associate Creative Director, JWT Shanghai