May 13, 2012 3:28 AM
I am Oz Dean. A digital creative director at TEQUILA\ Singapore. I'm also known as forcefeed:swede. Below you'll find WIP elements of current and past projects (which won't necessarily appear in my portfolio). I'll also be blogging about appearances in magazines, books, exhibitions and any topics that relate back to my work. There's plenty more here if you would like to know more about me.
May 13, 2012 3:28 AM
We connected physical with digital via Instagram & Facebook. We simply prompted people to spot a designed cab, shoot it with Instagram, upload and tag it #ScootCab. They were then in with a chance to win tickets to any Scoot destination for free.
With 26,000 cabs in Singapore and only 100 on the road it's some task to actually find and snap one but we're already seeing a good deal of activity with few drivers. The promo is on until the end of May.
May 9, 2012 3:30 AM
The website celebrates the innovation Singapore Airlines has made over it's impressive history in the air. SIA innovates often but rarely talks about their achievements. Within this website, we delve into their past and explore how they have innovated, while others follow.
March 5, 2012 12:40 AM
"When it comes to being naughty, Singaporeans are great at covering up, hiding out and keeping things under wraps.
The Okamoto Freedom Project is a range of products that help you get better at getting away with it. So now you don't have to rely on wits and guile alone."
December 2, 2011 12:28 AM
This is our take on what is commonly known as Movember. We've turned the idea of the Mo and Movember on its head and are asking people to reverse engineer the beard. We want you to Mo'lest us.
We, the agency, grow beards for 3 weeks and the world gets to auction for the right to Mo'lest us for the last week with any design they wish us to wear (if they are the winning bidder). There is one get out clause. If the Mo'lestee doesn't want to wear half a beard or much worse on his face he has the option to match the final $$$ tally and only suffer the humiliation for 24 hours. We have an expert barber at the ready for November the 24th, the official shave day, where our canvases will be crafted.
All bids go to Singhealth, our charity for prostate cancer in Singapore.
November 17, 2011 12:58 AM
I am also working on the Happy Soldiers website for 2011 (digital consultant, concepts and sourcing developers).
March 9, 2011 9:43 AM
I launched this at the end of February and it was featured on Australian INFront and Campaign Brief
The numbers have been rising steadily since it was given a proper home, online and I look forward to seeing it grow and evolve this year. Grab a Nike+ kit and get involved!
March 1, 2011 11:05 PM
October 12, 2010 11:18 PM
May 10, 2010 1:18 PM